Beauty Bloggers Made Me Do It!

While scrolling through my blog feed last week I came across this post by Ellie from miselleyre. If you're not following her already, you should be. I've seen some other people do this tag and when this goes up I'll be preparing for a mammoth train journey the next day - easy to write in advance.

The Skin Zero Issue

This post is a response to a brilliant post by British Beauty Blogger which you can read here. She raised the issue that there is a strong (and much needed) focus on ‘size zero’ and happily some brands are starting to use models that aren’t stick thin. But it is rare for brands to promote beauty products without a lot of photoshop, or 'skin zero'. There are of course some who have, Illamasqua’s Imperfection range was mentioned in a blog comment. But the models they used in the 4 images I can find on the site are still stunningly beautiful. I believe there is now a law where brands have to start putting disclaimers if they have used lash-inserts on mascara ads but the same doesn’t seem to apply to foundation or skincare ads. It makes it hard for me to believe a product is going to work if the original image is photoshopped as well as the ‘after’ shot.